Portfolio

Below are practical digital marketing projects I created as part of the Google Digital Marketing & E-Commerce Professional Certificate. These examples show the skills I developed during the program.

Foundations of Digital Marketing and E-commerce

This course taught me the essential foundations of digital marketing:

Understanding an audience
Creating a simple marketing strategy
Basics of SEO
Basics of online campaigns
Introduction to e-commerce and the customer journey

Attract and Engage Customers with Digital Marketing

This course taught me how to attract and engage customers online:

Creating adapted content
Identifying target audiences
Using social media
Managing online presence
Improving engagement

From Likes to Leads: Interact with Customers Online

This course taught me how to turn engagement into results:

Social media interaction
Organic strategies
Community management
Social performance analysis
Converting social engagement into leads

Think Outside the Inbox: Email Marketing

This course taught me the basics of email marketing:

Building a quality email list
Creating simple email campaigns
Writing professional emails
Segmentation and personalization
Analyzing email performance

Assess for Success: Marketing Analytics and Measurement

This course taught me how to analyze and measure digital performance:

Understanding marketing KPIs
Reading and interpreting data
Basics of Google Analytics
Improving strategies using data
Optimizing campaigns through insights

Build and Manage E-commerce Stores

This course taught me how to build and manage an online store:

Creating an e-commerce shop
Optimizing product pages
Managing product catalogs
Understanding the buying journey
Conversion rate basics

Develop Customer Loyalty Online

This course taught me how to build customer loyalty online:

Understanding customer needs
Improving the user experience
Building long-term relationships
Managing online customer service
Applying simple loyalty techniques

Google Digital Marketing & E-commerce Professional Certificate

This professional certificate validates my completion of Google’s full 7-course program in Digital Marketing and E-commerce. It demonstrates my ability to apply foundational digital marketing strategies, manage online customer engagement, analyze performance metrics, and build basic e-commerce solutions. The program includes practical, hands-on assessments designed to prepare for real entry-level roles.

Key Skills Gained

Digital marketing fundamentals
Audience research & online customer engagement
SEO & content strategy basics
Social media management
Email marketing basics
Marketing analytics & KPIs
E-commerce store creation & optimization
Customer experience & loyalty strategies

Page updated

Google Sites

Report abuse